Aaron Baddeley’s pants escape, terrorise village…click for full story

NEW YORK–(BUSINESS WIRE)–Feb. 7, 2007–ORIGINAL PENGUIN, a division of Perry Ellis International, Inc., (NASDAQ:PERY) signed today Aaron “Badds” Baddeley to a 3 year contract, and became his official clothing sponsor on the PGA Tour.“We are proud to bring Original Penguin by Munsingwear(R) back to the PGA Tour with the signing of Badds,” Oscar Feldenkreis, Co-Chairman, President and Chief Operating Officer of Perry Ellis International said. After a twenty year absence, Original Penguin is back on the course.Chris Kolbe, President of ORIGINAL PENGUIN continued, “This is a very exciting opportunity for ORIGINAL PENGUIN. This sponsorship will be a great platform to further develop our contemporary golf product line.”Originally developed in 1955, Munsingwear introduced the first iconic golf shirt, giving way to a new sportswear lifestyle, and became the first shirt made for golfers developed by professional golfers. The ORIGINAL PENGUIN logo was popular throughout the 50’s, 60’s and 70’s and was worn by some of the world’s all-time most legendary golfers.

Badds added, “I’m very proud that ORIGINAL PENGUIN chose me to continue the legacy of their authentic golf heritage.”

In 1996, Perry Ellis International, Inc. acquired the family of Munsingwear trademarks and re-launched the ORIGINAL PENGUIN(R) brand as a complete sportswear collection for Spring of 2003. In keeping with the suburban golf and social club sensibility of the original brand, ORIGINAL PENGUIN has grown it’s offerings to include a women’s collection, denim, eyewear, watches, footwear, neckwear, and winter accessories. All products are sold in better department stores and specialty boutiques throughout the United States and Europe and ORIGINAL PENGUIN retail stores located in New York, Los Angeles, Miami, Dallas and Newport Beach.

In 1955, Minneapolis-based Munsingwear – an underwear and military supply company – ironically became the touchstone of suburban sport with the introduction of the first iconic golf shirt to
America – an ORIGINAL PENGUIN®. The now famous ORIGINAL PENGUIN® logo has an interesting story behind it. As history tells us, one of Munsingwear’s salesmen spotted a flock of penguins in the window of a New York taxidermist – and on what seems like a lark, bought one of the stuffed birds. And before long, the “Pete” the penguin became the official mascot and logo of golf shirts. Its first shirt – the 1955, was an instant golf classic, first to feature an “action guest” or a ribbed slice of fabric on the underarm to avoid rips during even the most enthusiastic golf swing.
 

An ORIGINAL PENGUIN® by Munsingwear became a staple among the masters of suburban leisure well into the 1980s – worn by the likes of Arnold Palmer, Bob Hope, Bing Crosby and Richard Nixon. In 1996, Perry Ellis Incorporated acquired the Munsingwear trademarks and re-launched the ORIGINAL PENGUIN® brand as a complete sportswear collection in the Spring of 2003.

 

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